Which National Health Campaigns Take Place in September 2018?

National health or behaviour change campaigns not only help to raise awareness of important health issues or promote healthier lifestyles, but they can also save lives. Increasing awareness can help to better educate people on the signs and symptoms of illnesses and encourage them to seek medical advice and treatment... Read More

The North and South divide - health inequality exposed

The UK is facing a health inequality crisis. If you live in the North you are 20% more likely to die prematurely (before the age of 75), than if you live in the South. How can this be progress? Research study by the University of Manchester paints a bleak picture The University... Read More

How can I deliver social marketing campaigns on a budget?

Social marketing has enjoyed widespread success over the past decade. Widely adopted by the healthcare sector, education, business2business, sports clubs and other industries, it focuses on changing specific behaviours, over a sustained period. So it’s all good news, but how do you go about delivering a high impact,... Read More

What is an example of a behavioural intervention in men’s health?

Social marketing campaigns are being used across different industries to create behavioural change in ‘at risk’ groups. The healthcare sector in many respects has taken the lead in an attempt to influence specific health behaviours, resulting in better health, improved outcomes, and less need for medical intervention down the line. ... Read More

Are football clubs using the social marketing approach?

Behavioural change marketing is now being used by Premier & League football clubs across the UK to help deliver positive social programmes that encourage young people, supporters and fans to aim high, pursue their dreams and be the best they can be. From simple education campaigns, to funded employability programmes, thereâ€... Read More

How can I measure the success of my social marketing campaigns?

In a previous blog you may have read about the Total Process Planning Model. Any social marketing intervention or programme requires definition of the scope, implementation, planning, review and follow-up methods, if anything is to be gained from it. Analysis and follow-up are important tasks Social marketing campaigns can be... Read More

What is a social marketing intervention?

Social marketing is a systematic approach used across different industries to bring about behaviour change in sustainable and cost effective ways. Benefiting individuals, communities and society as a whole, the ultimate goal of a social marketing intervention is to change (or maintain) the way people behave about an issue or... Read More

5 ways football foundations are raising aspirations in young people

Young people are difficult to impress at the best of times! But football clubs (from the premier league and other leagues) are in the unique position of being able to raise aspirations and tackle some deep-rooted social issues, because young people are so passionate about the game. Football Foundations are... Read More

How much do social marketing campaigns cost?

You’ve read about social marketing campaigns, think the approach could work for you, and done some initial market research. But the real question is: how affordable is a social marketing project for your business or organisation? How do you start to appreciate if it’s feasible from a cost... Read More

What is the ‘Total Process Planning Model’ (for social marketing)?

The marketing industry is good at labelling things. If you haven’t heard of the Total Process Planning Model (for social marketing campaigns), you could, therefore, be forgiven. What is the Total Process Planning Model? Social marketing campaigns have 5 core elements. These are (1) The scope, (2) Development (3) Implementation (4) Evaluation and (5) Follow-up.... Read More